We are preparing to launch. Applications and donations are not open yet.

The Wig Initiative

Hospitals & Healthcare Professionals

Our referral and verification process is being finalised, and applications are not yet open.

How we plan to work with you

The Wig Initiative aims to remove the cost of a suitable medical hair prosthesis (wig) for women and girls undergoing cancer treatment. Healthcare professionals have an important role in this.

  • Referral. You will be able to let eligible patients know about the program.
  • Verification. Applicants need confirmation from an appropriate healthcare professional that they are undergoing, preparing for or recovering from cancer treatment that has caused or is expected to cause hair loss.
  • Minimal information. We will ask for only what is needed to verify eligibility, not a full medical history.

Funding principles

We aim to fund one suitable wig per cancer treatment journey, and we prioritise financial hardship when funds are limited. Funding is subject to individual assessment, approval and available funds. Our supplier selection is independent and competitive, and no supplier is preferred or exclusive.

To be kept informed or to discuss how we could work together, please get in touch.