Sensitive Information Notice

Last updated: 13 November 2026

What this notice is for

Applying for support from The Wig Initiative LTD will involve sharing sensitive information. Sensitive information includes health information, and we also treat financial circumstances and information about children with extra care.

What we expect to ask for when applications open

• Treatment-related hair loss. Confirmation from an appropriate healthcare professional that you are undergoing, preparing for or recovering from cancer treatment that has caused or is expected to cause hair loss. We will not ask for your full medical history.
• Financial circumstances. A few limited questions, so we can give priority to people experiencing financial hardship.
• Applicants under 18. Authorisation from a parent or legal guardian.

How we will handle it

• We will only collect sensitive information with your consent, and only what we need to assess your application.
• Your information will be stored securely and encrypted, and only authorised people involved in assessing your application will see it.
• We will only share what is necessary with a supplier to arrange your wig.
• We will keep medical information separate from our other records.
• We will never add your details to a donor or marketing list. Consent to apply is separate from consent to receive updates.
• We will keep your information only as long as we need it and as the law requires, then securely delete or de-identify it.

Your choices

You will be able to ask to see, correct or withdraw your application and your information. You can also ask us to explain any outcome. To raise a concern, email hello@thewiginitiative.org. More detail is in our Privacy Policy.

Before we open

Before applications open, we will update this notice and our Privacy Policy with the final details of how applications work.